Ready to disrupt?
Activating influence, shaping narratives, and cultivating bold leadership.
A Strategic Ally for Ambitious Institutions
The Humblebrag is an award-winning impact consultancy dedicated to helping progressive institutions turn vision into action.
We provide bespoke consultancy, keynotes, and training to harness the power of strategic communications and creativity to accelerate positive change.
Consultancy
Since 2017, we have partnered with some of the world’s most ambitious organisations, NGOS and purpose-driven brands to accelerate positive change.
From partnering with the European Parliament to activate bold campaigns, to delivering trainings to academic institutions such as the Erasmus University Rotterdam, to providing strategic communications consultancy for organizations such as The ZDHC Foundation, Open Supply Hub, SustainCERT and more.
We are a trusted, proven partner with a track record for bringing innovative ideas to support our clients to drive real-world change.
Expertise
We offer keynotes, consultancy and training across:
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– Crafting compelling strategies to influence public opinion and policy
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– Mobilizing networks and communities to advance collective action
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– Leveraging culture and storytelling to shift mindsets and norms
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– Designing high-impact events and interventions to turn ambition into action
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– From founding to scaling a non-profit, we offer counsel and advice to others
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CEO, SustainCERT
“Communicating climate action in a way that is credible and inspiring is not easy. Thank you team for helping us strike the right balance - optimistic yet honest, bold yet realistic”
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Director, Global Witness
“You managed to spark interest in everyone—in ways I didn’t anticipate. You helped us build real thought leadership rooted in climate justice values”
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Director, Open Supply Hub
“You took a firehose of ideas, frustrations, and energy and turned it into one streamlined message. From high-level strategy to in-the-weeds edits—thank you for hearing us and guiding us.”
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Communications Director, Planet Tracker
“We have been so impressed with how our research has been translated into a fun and engaging tool, and campaign, to spread further in the world. Thank you to the team for their dedication - and creativity.”
We don’t just advise - we act
Founder Lucy von Sturmer has been recognized by AdAge, AdWeek, and Forbes as one of the world’s leading voices in sustainability and creative climate leadership.
Lucy founded Creatives for Climate and served as CEO from 2022–2025 and growing it into the world’s largest creative network for climate action.
During this time, the consultancy was put on pause, but now with the NGO set to scale, and Lucy on the Board, she is available for select engagements from September 2025 — partnering with mission-driven institutions and leaders to turn ideas into influence.
Her flagship training, Positioning for Purpose, continues to support hundreds of leaders to align their values, activate their voice, and drive influence.
For individuals, we offer training through on-demand courses or occasional live cohorts through the Creatives for Climate Hub.
For teams, we tailor to your bespoke needs.
Enquire through the contact form below.
Training
Watch our webinar with The School of Life on our landmark training
About the course
Designed for emerging or established change-agents to scale their career with purpose, and raise their visibility for change.
Watch to get inspired.
Testimonials
From intrapreneurs to entreprenuers, our course has helped hundreds of diverse leaders gain the courage to stand for change, and a strategy to drive influence and impact.
Watch to hear what people say.
For Teams
Our on-demand courses provide foundational guidance for individuals, while our in-person trainings can be adapted to the needs of organizations or teams.
From partnering with Laudes Foundation to train 20 civil society leaders at the OECD Conference in Paris, to delivering a series of in-person trainings with The School of Life in Amsterdam, we can adapt and design based on bespoke needs.
For individuals
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Step 1
Positioning for Purpose
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Step 2
Visibility for Impact
Contact Us
Fill out the form and we will get in touch.
